Stadsklooster is an event location and community cultural center located in a splendid Antonius church in Utrecht. The building itself came as a main source of inspiration for the new visual identity. The colour scale, the checkered pattern, all of it was there waiting to be withdrawn and mixed up with some refreshing typography for a slightly daring and appealing branding. The result is a great symbiotic contrast of the puristic geometry of the 20’s city monastery and a vivid contemporary visual approach, that links subtly to its origins. A project in collaboration with designer Iveta Bláhová.